Tuesday 24 May 2011

software for leaflet and flyer delivery companies

Some flyering companies boast that they possess software enabling them to calculate the exact number of properties in each street, as if that actually guarantees that their staff are going to deliver your leaflets! Knowing the number of houses in each road is not what the business is. It is about ensuring reliable leaflet delivery and no software in the world is going to facilitate that. I worked as a computer programmer for 5 years, mainly in banking in the City and also for a Swiss bank in Basel (...casual name dropping!), but I cannot see the value of so called "bespoke" software for leafleting. It is unnecessary, as you are running a leaflet distribution company, not a Swiss bank, and you will never be dealing with millions of rows of data. Also, new software created on a small scale without extensive testing will have bugs in it which will be a real pain to sort out. A spreadsheet like Excel is fine for recording information and it has the advantage of having been used by vast numbers of people, so the problems have been ironed out. It is very simple and does not need specialised skills to operate. The numbers of properties in each postcode and town are available for free on the internet for anyone with the skill to move a mouse and click! Don't laugh, as I once hired a new office administrator who on her first day just sat in front of her computer which was off. I was bemused and eventually broke the awkward silence by asking her what the matter was. She did not know how to turn the computer on! It was not an auspicious omen and she didn't last long!

leafletsdelivered.co.uk

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