Flyer response rates and the best flyer design

It is funny how the response rates from flyering vary from place to place and industry to industry. For example, fast food restaurants obtain most of their enquiries from lower end housing, whilst sectors like domestic cleaning and new kitchens concentrate on average and higher end properties. Some areas you imagine would be good turn out to be worse than you thought and vice versa. For example, Maidenbower in Crawley gets deluged with leaflets, so whilst at first glance it appears to have some of the best houses in Crawley, you may well be better hitting nearby areas that are not hit so hard with a mass of leaflets, such as Three Bridges, Ifield and West Green. Our franchisees can advise you on this, based on experience, thereby saving you a significant amount of money in wasted marketing. In Surrey, Sussex and Kent, there is a wide choice of towns with high incomes, such as Reigate, Redhill, Horsham, East Grinstead, Haywards Heath, Tunbridge Wells, Sevenoaks, Oxted and Brighton, so there are plenty of potential clients with the funds to buy your product or service. The trick is to have one of the few decent, trustworthy door to door delivery companies making sure all your leaflets actually hit hallways, not skips or hedges!

Regarding the leaflet itself, please don’t use very thin paper, especially for larger leaflets, as they crumple in draught-excluders in letterboxes! They also look bad. Additionally, the paper absorbs water, so if there is even very light rain, it can turn them into mush! 250 gsm (grams per square meter), A6 (postcard sized), full colour gloss both sides is my favourite. It is rigid enough to go through a letterbox easily without being damaged, light to carry for leafleters, it fits into a hand well and the gloss finish is water-resistant. We can organise your printing for you.