Leaflet distribution is a great business

Today, I collected £1,600 payment up front from a regular client. Not a bad start to the day!

I am fairly regularly approached by people who are interested in starting a leaflet delivery business in the UK. They wonder if they can start a flyer distribution service by itself and make it work as a viable business. My reply is always the same. Leafleting by itself is just not worth it. Many years ago, I seriously looked into setting up a leaflet distribution franchise, but it is just not profitable enough as a free-standing enterprise by itself. When I say this, I can sense the disappointment on the other end of the phone. However, as Donald Trump says, "some of the best investments are those you do not make." With a 5 minute conversation, I have just saved someone from 2 years of heading in the wrong direction before he will finally throw in the towel in frustration.

I then explain that leafleting is a really good business when used in conjunction with another more profitable business. This is an absolutely vital distinction to understand. If you have another firm that provides a solid, reliable monthly income, such as house cleaning, you can acquire most of your cleaning clients from leaflets which are paid for by your leaflet delivery business, as many, many businesses such as estate agents are heavy users of flyers and they certainly do not wish to deliver them themselves, sweating on the streets in their smart suits!

Over the years, I have encountered several other businesses, such as carpet cleaning, that have also done this. They are among the best, most reliable leaflet distribution companies in the UK, as they have a vested interest in the drop being done 100% right with their own leaflets also going out with the client's leaflet.

Typical leafleting companies are truly awful! We always deliver our cleaning leaflet with each client leaflet, so we have to make the drop work. We also receive numerous calls from cleaning clients and ladies looking for cleaning jobs, so we can track the delivery. 5,000 leaflets not eliciting many calls would immediately trigger an investigation, banging on doors in the streets and asking people if they had the leaflet, but this is really very rare with our system. I have not had a problem for 3 years, but this is because I know how to approach it properly.

I can show franchisees how to do this. Contact me for an information pack. Peter - info@leaflets.tv or 07986 600316 (Leave a message and I will call you back asap.)

For clients, look at www.leaflets.tv for your local UK office.

For Ireland, see http://leaflet-distribution.ie/

I hope this has been useful and saved some business opportunity seekers from going down the wrong route, as even with all the best intentions and enthusiasm, you need to pick the right business and you need advice for that.

I am not expecting you to take my word for it, as obviously I have a vested interest in you signing up with our franchise, but you can speak to a number of our successful franchisees in confidence to ask them any questions you like before deciding if this is right for you personally.

Our UK cleaning website is www.nationwidecleaners.co.uk

For Ireland, it is www.nationwidecleaners.ie

For Russia, it is still confidential until we purchase the domain!

There is a money back guarantee. Ask other franchises if they will give you your money back if it does not work out and see what they say!!

Earning £2,000 to £3,000 a month from leaflet distribution is entirely realistic. I can show you the bank statements if you meet me near Gatwick Airport!

Thanks

Peter

leafletsdistributionservices.co.uk

leaflets.tv

leaflet-distribution.co.uk

leafletsdelivered.com

leafletsdelivered.co.uk

My early days, starting out years ago

Running a company delivering leaflets actually requires a fair degree of skill. When I started out, years ago in 2004, I made all the classic mistakes that new businesses make in this field. It took me a long time to discover the fundamentals that provide a guaranteed, successful leaflet drop. It is rare that a leaflet distribution company lasts for very long. I watched a good, hard-working man approach this business wrongly and complain to me at the end that “I have wasted 2 years of my life.” It was in my early days and I couldn’t help him, but now I would offer him a management franchise and teach him how to do it properly. The cost of the franchise would be more than paid back via avoiding all the typical errors that lose an amateur leaflet business (and its clients!) so much money.

Most leaflet delivery firms are frankly pretty awful! It won’t take you long ringing them at random based on a google search and entrusting them with your money to find that out! I also run a cleaning company, the management franchise www.nationwidecleaners.co.uk , and one of my first experiences of hiring a leafleting firm to drop my cleaning leaflets was that they definitely did “drop” them, but nowhere near any letterboxes! I was shocked at just how bad they were. After trying several, I decided I could do better, as I already had experience of managing my own leafleters delivering cleaning leaflets. How people applying for a job as a leafleter can try to lie and steal if they sense weakness and a lack of experience in managing leafleting would shock you. For example, a lady wanting extra income for her holiday spending money worked for me when I had just started up and I was a novice at it. In the beginning, I was just too trusting, telling her how I needed my new business to be a financial success for my new baby and wife who didn’t work. She listened attentively. At the time, I was driving an old VW Polo and she turned up in her husband’s fairly new Mercedes. She dumped my leaflets and demanded the cash. Stealing money intended for baby food is one of the most despicable things I can think of and I will never forget this. What I should have done is to have screened her reasons for leafleting initially which would set alarm bells ringing that she is just doing it for money, rather than additionally for weight loss, fitness, exercise, fresh air, to get out of the house etc. Then, if I decided to hire her, I should have made it very clear that I need a full list of streets done and that she would only be paid once the checks have been successfully carried out. Also, I should have stressed that if it is not done properly, there are penalties. She would then have thought very carefully indeed about dumping the leaflets, balancing her greed with her fear! Still, this knowledge only comes with experience and practice.